Press Release Ford STEAM Experience

October 5, 2017

FOR IMMEDIATE RELEASE

STEAM Education Delivered to Your Door: Ford Launches New Initiative to Engage Youth to Think Like an Engineer

  • As part of Ford Motor Company’s commitment to STEAM education, the company is teaming up with Academics in a Box – designers of the award-winning Groovy Lab in a Box product line – to deliver an education kit right to a student’s doorstep.
  • The box is designed to challenge kids to think like a Ford engineer, giving them the tools to build a prototype of a Mustang GT – to engage them in learning core STEAM principles.

Dearborn, Mich., Oct. 5, 2017 – With the school year back in full swing, Ford Motor Company is bringing science, technology, engineering, the arts, and math (STEAM) education to youth across the country with fun, and educational challenges delivered right to their doorsteps.

Ford launched fordsteamexperience.com as a way to showcase many of the education-focused programs it offers. The company’s newest one is a collaboration with Academics in a Box, designers of Groovy Lab in a Box, an award-winning educational kit line designed for children ages 8 and up interested in learning STEAM fields. The unique experience is delivered right to their homes at no cost when they sign up.

The Ford STEAM Box challenges youth to think like a Ford engineer. The box includes a number of activities – designing a vehicle frame out of origami and kirigami modeling, working with copper tape which conducts electricity to create a working motor, and creating headlights and taillights using LED lighting – all adding up to a complete prototype of a Ford Mustang GT model.

Lisa Sheth, a Ford engineer, says programs like Ford STEAM Box include activities designed to help the company engage and build relationships with parents, who are the best resources for encouraging and inspiring young kids.

“Parents play a critical role in motivating their kids to stay curious and sustain their excitement in STEAM education,” says Sheth. “Ford sees an increasing desire from them for more STEAM-related activities, and this is a great way for us to help bring that about.”

Elaine Hansen, president of Academics in a Box, says Ford is the perfect partner to help them reach their goal – to expand their reach and enable more students the opportunity to have education delivered to their home.

“Doing good has been part of our business plan from the beginning, and Ford is doing just that,” she says. “Ford wants to engage in educating our youth, and we are happy to work with a company that has the same goals as we do.”

Ford’s commitment to STEAM education
For more than 30 years, Ford Motor Company has inspired young people to seek knowledge, be curious, solve problems and – like Henry Ford himself – make dreams of a better world come true. Working with organizations like Academics in a Box and Girl Scouts of the USA helps Ford deliver on its commitment to foster interest in science, technology, engineering, the arts and math among American youth. Find out more at fordsteamexperience.com.

 

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About Groovy Lab in a Box and Academics in a Box, Inc.
Groovy Lab in a Box is an award-winning educational kit line designed for children ages eight and up which teaches about Science, Technology, Engineering, the Arts and Mathematics (STEAM). It is a product line of Academics in a Box, Inc., a producer of innovative Next Generation Science Standards-based, hands-on STEAM products. Academics in a Box, Inc. president Elaine Hansen, former scientist/STEAM professional and educator, wants to inspire children’s love of STEAM subjects and interest in STEAM careers. What makes their Groovy Lab in a Box a standout is the unique engineering design challenge each project presents, which leverages project-based learning and the triangular aspects of long-term memory knowledge. All Groovy Lab in a Box projects reflect the company’s commitment to sustainability and feature 100% recyclable and biodegradable materials. Additionally, the company fosters STEAM education for children in underserved communities, sick children in hospitals and adults with developmental disabilities through its relationship with VersAbility Resources. www.groovylabinabox.com

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

 

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